Chris Goodman of OpenRoad Lending Named as a Top 100 Auto Finance Innovator 2021 - OpenRoad Lending

Chris Goodman of OpenRoad Lending Named as a Top 100 Auto Finance Innovator 2021

FOR IMMEDIATE RELEASE:                                                                                       

Direct-to-Consumer Auto Finance Company Veteran and OpenRoad Lending CEO, Chris Goodman, recognized for market leading innovation.

Fort Worth, TX – OpenRoad Lending announced today that Chris Goodman has been named as a Top 100 Auto Finance Innovator in the 2021 Auto Finance Innovator Awards which recognizes auto finance professionals who have made significant technological contributions to their company and the industry. The awards, sponsored by Lightico and Auto Fin Journal, come on the heels of significant innovation in the auto finance industry during the last 18 months.

“I am excited to be recognized for this award.” Said Chris Goodman, President and CEO of OpenRoad Lending. “The innovation that has led to the growth and success that we have enjoyed is a tribute to our hard-working employees and company commitment to help consumers all over the country save money on their current auto loan by refinancing.”

“The OpenRoad Lending auto refinance solution is great for customers of all credit types and our online process and innovation around the customer experience makes it faster and easier than ever for customers to take advantage of it.” Goodman said.  “It’s a big factor in our significant growth.”

“We’re incredibly excited to see such a strong cadre of auto finance professionals leading innovation of the industry at a critical time,” said Zviki Ben-Ishay, CEO and Cofounder of Lightico. “Leaders like Chris Goodman are an excellent example of technological innovation truly revolutionizing their company.”

“We were blown away at the level of innovation and dedication to improving the auto finance world that the professionals on this list have shown,” said Nick Zulovich, Senior Editor at SubPrime Auto Finance Journal, part of Cherokee Media. “It isn’t easy to navigate the world of digital transformation and success requires a keen understanding of the challenges businesses face as well as the vision to execute.”

About OpenRoad Lending

OpenRoad Lending, headquartered in Fort Worth Texas, is an online Direct-to-Consumer auto refinance company.  Recognized by Inc. Magazine as the 37th fastest growing private company in America as well as a “Best Place to Work” company by the Dallas Business Journal, OpenRoad Lending offers auto refinance solutions to consumers with all types of credit in 38 states across the USA. OpenRoad Lending’s online application and approval process enables consumers to apply for financing and complete the loan all in the comfort and privacy of their own home at 

Contact Don Chapman for additional information at 214-393-2224.

About Lightico

Lightico is an award-winning SaaS platform that empowers businesses to accelerate their customer journeys through automated workflows. With the Lightico Digital Completion Cloud™, companies leverage no-code workflows to easily collect customer eSignatures, documents, and payments, and authenticate ID in real time — straight from the customer’s smartphone. By unifying the previously siloed steps of customer-facing processes, businesses enjoy faster and shorter sales and servicing cycles, boost NPS, and significantly improve their completion rates. Hundreds of enterprises, including Fortune 500 companies in highly regulated industries such as finance, insurance, and telecommunications, rely on Lightico to make their customer journeys more efficient and streamlined.

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